Power Copywriting For The Internet By Bob Serling
Since 2003 I’ve helped many new copywriters select the niche that’s right for them, and those niches have been strong and varied.
Nutraceuticals is big, and so is financial; technology is popular, as well the technology sub-niches of software, hardware, and to a much lesser Read the rest of this entry »
freelance copywriter, freelance commercial writer
As a freelance copywriter, I often find myself borrowing the techniques from one type of project to solve a problem I encounter in another. This is an article I originally wrote in 2005 to show how the techniques used in Read the rest of this entry »
Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with some multimedia.
But customers are not buying.
You wonder if it’s the writing. How can that be? You remembered the Read the rest of this entry »
freelance copywriter, freelance commercial writer
Of all the neat tricks I’ve learned as a freelance copywriter, nothing grabs and holds onto a reader’s attention faster than the technique I am about to show you. I know of no more powerful way to get a reader Read the rest of this entry »
Writing copy for your sales letter can be a very tedious and nerve wracking experience. There is nothing like the feeling that you just wrote a killer sales letter just to find out that it will not make one single sale.
To get optimal listings in search engine and directory queries, keywords and key concepts must be placed strategically throughout your web pages. To summaries, you need these words and phrases in:
1. Title tags
2. Meta-tags (keywords and descriptions)
3. Headings (if used)
4. Body Read the rest of this entry »
It’s easy to overlook the obvious when you’re putting together an ad. The following checklist will help you keep on track for better response in print, direct mail, broadcast or web advertising.
1. Is it clear what you’re offering? Show the Read the rest of this entry »
A unique sales letter has many benefits, but unique keyword content and increasing targeted traffic, to your website, are just two of them. Once traffic arrives, a great sales letter should do its job, but where do you start? Below is a system for building web Read the rest of this entry »
In Berlin a restaurant opens for anorexics and in Buffalo a lawyer with a stutter wins a court case. When everything you’re working on has gone stale and your own initially promising concepts are starting to annoy you, you need a brainstorming session to get Read the rest of this entry »
A brief discussion of what the most important thing is when it comes to writing sales copy.
There is an ongoing debate about web copy. Some say that it should be similar to direct mail copy. Others state that is should be written in a Read the rest of this entry »