Power Internet Copywriting

Testing of our email bulletins and newsletters - not many people do it, but all of us should make this an important part of our marketing campaign checklist. Most marketers will be familiar with testing an offer on a small segment of a customer database Read the rest of this entry »

One of the underlying benefits of smart autoresponders is that you can use your autoresponder for mailing list management.

It’s like putting permission marketing into overdrive!

In other words, you can use it to build a database of opt-in email addresses for publishing Read the rest of this entry »

Email hosting may not seem like a big deal to you, considering all of things to think about when launching a new internet business, but trust me when I tell you that problems with email is one of the most frustrating things you’ll ever deal Read the rest of this entry »

It’s cheap, easy and fast, so e-mail’s a marketing tactic few can (or should) resist. But take care: on any given day, you may be competing against dozens – or maybe hundreds – of other e-mails, plus quick trigger-fingers poised over “delete” keys. Here are Read the rest of this entry »

Now here is my question, what is e-mail marketing? What’s the purpose of e-mail marketing? Who is the target?
According to what I understand, E-mail marketing is all about hitting the mail box of a internet user and telling him that here I am Read the rest of this entry »

When it’s time to select your e-news distribution method, I recommend that you use a web-based provider. Such services are easy to use and quite inexpensive. Advantages of using an outside service provider over sending your own e-news out are:

It is much less Read the rest of this entry »

In this article I will give you several tips that can help you in improving your open and click-thru rates.

1) Open rate

In order to your email campaign be successful the first necessary thing is that people open and read your email Read the rest of this entry »

Do your emails include a signature? A signature is a standard block of text you include in each of your outgoing email messages and postings to newsgroups. Most email programs (including Eudora, Outlook and others) allow you to create a signature file which will automatically Read the rest of this entry »

If you are looking for your next career opportunity, take charge of your job search campaign by not simply passively relying on your Internet presence and resume postings to make your phone ring. Maximize your exposure to career opportunities by reaching out directly to as Read the rest of this entry »

In the world of ecommerce, millions of sites are fiercely competing with each other to gain new clients. For any ecommerce site to succeed, it must capture the interest and the trust of its visitors. It is not enough that your site is impeccably designed Read the rest of this entry »