Power Internet Copywriting

Delivering email newsletters and sales messages to opt-in subscribers and customers is getting more exasperating—and more expensive—by the day. Delivery rates for email have gone through the virtual floor. According to MarketingSherpa, one out of every six people who asked to be on your mailing Read the rest of this entry »

Copyright 2006 Brian Anderson

Think about all of those e-mails you’re probably getting on a daily basis with subjects like:

MAKE $75,000 EVERY WEEK GUARANTEED! EXPLOSIVE STOCK PICK AT $0.45!!!! newsletter THIS IS NOT SPAM! Do you open these e-mails? Read the rest of this entry »

So, you have already subscribed to an autoresponder service, and you have written some follow up messages that can be sent out for a period lasting for many months. You have secured for yourself and for your online business a stable pool of potential customers Read the rest of this entry »

Having an opt-in list is not just for sending subscribers your promotional newsletters or catalogs. Your opt-in list should be used to build a relationship with each and every person who joins your list, but you must do your part to
show respect to those Read the rest of this entry »

Have You Considered The Power Of Email Marketing

Old vs. New

If we consider that not so many years ago when we were selling products or services it was usual to make the phone call, engage the prospect in conversation then send a Read the rest of this entry »

You have spent a lot of time and money building your newsletter subscriber list to watch it go up in flames before your very eyes. What a painful experience it is to make a marketing error in the hopes of making a quick buck, but Read the rest of this entry »

You’ve probably heard this educational philosophy:

Tell me, and I’ll forget.

Show me, and I may not remember.

Involve me, and I’ll understand.

Almost the same could apply to newsletters, except interaction in a newsletter is more than just about teaching Read the rest of this entry »

The saying “Quality, not Quantity” is applicable even to the world of email marketing. So many organizations are purchasing large databases of email addresses, with hopes to achieve high open rates and sales. The truth is that you are more likely to achieve your campaign Read the rest of this entry »

Moving Your Business Up, on the Up and Up

Email marketing is one of those buzz phrases that strikes a mixture of glee and trepidation all at once in the heart of most business owners and marketing departments. Email marketing and ezines have become Read the rest of this entry »

Why Autoresponders are a necessary part of your marketing
campaign?

In order to be really successful online businesses need
to understand what it is about the Internet that makes it
so appealing to customers.
Autoresponders are Read the rest of this entry »